Lululemon

With the profound opportunity to represent Lululemon as an ambassador, this project is a rolling experimentation and exploration of the coalescence of fitness, art and design.

Embracing hybridity — a creative director & brand ambassador for a global fitness, apparel and lifestyle brand.

To announce my brand ambassadorship with Lululemon, I wanted to showcase my favorite form of exercise: skateboarding. The art direction for the shoot as well as the layout of the content itself was intended to capture both the grittiness of skate culture and skate mags as well as the approachable, premium products that Lululemon offers.

Photography: Ryan Varga

“If You Love Them Tell Them”

Interior wall mural for Lululemon Cherry Creek in Denver, Colorado.

Embracing one of Lululemon’s core values, Community, we produced and sold small prints of the mural painted at the Cherry Creek Lululemon store (available here) and we’re donating the profits to Wyatt, a K–5 elementary school in Denver. Wayatt is making incredible contributions to the community, and I'm delighted to be able to make even this small contribution to them.

Typographic experimentation, telling the story of hybrid professionalism, a concept that initially afforded this partnership.