Angi

MuralIllustration

May 7

Written By Adam vicarel

Angi Office Murals

Making brand values fun and memorable.

Client

Angi

Services

Mural Painting, Illustration, Apparel Design

Credits

Art Direction & Principle Muralist: Adam Vicarel
Mural Support: Carly Salzman, Connor Lock, Maria Levitov, Camille Fenn, Laura McGetrick
Photos: Maria Levitov

The Opportunity

The merger between Home Advisors and Angie's List brought an entirely new brand positioning and brand values. Angi consolidated their offices and the Denver hub was ready for a refresh. Our task was two-part: inform employees of the new brand values and engage the space in a fun, beautiful, and memorable way.

The Solution

We created a series of 9 illustration and lettering pieces that made these brand values fun to look at and fun to read. Evoking joy aids in memorability, enabling us to not only engage the entirety of the space but also to help align the internal team.

Design Approach

Brand values aren't the most exciting thing in the world, and it's often difficult to get employees to know and care about them as much as the executive team. To cross this chasm, we focused on creating fun illustrations and typographic lockups that forced passersby to stop, read, and think at each mural. These murals are as much about art as they are design: they serve the purpose of connecting visuals with themes and ideas, helping employees retain the information at hand.

These murals in Angi’s Denver office are as much about art as they are design. Not only do they beautify Angi’s sprawling office, but they serve the purpose of connecting visuals with themes and ideas, helping the employees retain the information at hand.