Basic Outreach 101

The Monday Munch — Vol. 001

Native Roots Cannabis Company Logo Design and Branding

lettering, graphic design, general, creativeAdam vicarelFebruary 19, 2020branding, rebrand, logo, logo design, graphic design, design studio, native roots, cannabis, weed, marijuana, creative strategyComment

My Process for Commercial Hand Lettering

Have you ever wanted to get into commercial client lettering, but didn’t really know how to start? The post below is intended to give you a high-level breakdown and a bit of insight on how I went about creating, presenting and refining this lettering piece for Lightshade Cannabis Company, a Colorado-based cannabis brand.

lettering, graphic design, creativeAdam vicarelNovember 11, 2019lettering, hand lettering, process, sketchComment

Vicarel Studios 2017–A Year In Review

2017 was year 3 of freelancing for me, and it was one for the books: teaching The Basics of Hand Lettering workshop at SXSW with Goodtype, backpacking in Mexico, and clients such as Sharpie and Lennox—2017 was quite the year! But, with the good came the bad...

general, entrepreneurship, creative, business, graphic design, letteringAdam vicarelJanuary 20, 2018graphic design, design studio, reflection, entrepenurshipComment

From Practice to Professional—Turning Your Side Hustle Into Your Dream Career

A review of my conversation with Ladies Wine and Design Denver—how I went from trying lettering for the first time to doing this art full time over the past few years, and how intentionally making time to practice, networking and putting your goals out into the world will give you the momentum that you need to turn your side hustle into a full-time career.

Content for graphic, brand & logo designers; muralists; artists & creative entrepreneurs.

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