Duke’s Restaurant Branding

Client: Pesola Hospitality Group
Services: Visual Identity Design, Logo Design, Graphic Design

A timeless identity for a quintessential neighborhood restaurant.

THE OPPORTUNITY

A new restaurant opening in an established midwest neighborhood in need of that “you know our food is good because we’ve been here awhile” look and feel. Duke’s is a fresh take on the go-to neighborhood spot we all know and love.

THE SOLUTION

Through use of intentional art direction, copywriting, typography and branding, we were able to position Duke’s as a timeless classic, despite being a new restaurant.

Color, vibe, and design style enabled to build a brand aesthetic that feels as if it’s been in the neighborhood for years, making Duke’s a trustworthy pick for your next meal. Priced low enough for lunch, and nice enough for dinner, Duke’s specializes in hot chicken, cold beer, and memorable times for all who chose to frequent this local joint.