Mountain Standard

Client: Mountain Standard
Services: Role: Lettering, Graphic Design, Illustration

An authentically raw graphics kit for a leading local outdoor brand.

Mountain Standard is an adventure outfitter selling outdoor apparel, gear and supplies. They hired us to create a flexible graphics kit that would be used across various product applications and marketing tactics. With the use of hand-hewn typography, illustrated landscapes, and animals, the collaboration with Mountain Standard was meant to evoke The Spirit of The Mountains. It was a fun challenge to create approachable, quality work that is simultaneously rough and authentically raw.

See here for a short blog post on the project.

With “Spirit of the Mountains” being the driving concept, what better way to create an approachable-yet-rough series than to finger paint with a campfire-inspired watercolor mixture of bourbon, coffee, and India ink?