Myndful Snacks

Client: Myndful Snacks
Role: Creative Direction, Package Design, Lettering, Illustration.
Photography: Soona
Lettering, Illustration, Design Support: Carly Salzman

Conveying the benefits of a mood-shifting superfood bar with distinctive packaging.

The adaptogen superfood bars of Myndful Snacks are the first of their kind. Loaded with Ashwagandha (promoting stress relief), Lion's Mane (for cognition), and L-theanine (and of course, a chocolate-brownie-forward taste), these bars have been crafted to promote stress relief, stimulate cognitive function and reduce stress.

Our main objective was two-part: 1) positioning this bar for a millennial, health-focused market and 2) informing them of the profound benefits of this product without wordy explanations.

Leading with an ethereal gradient akin to the myriad of colors seen behind your eyelids while meditating, we combined approachable sans serif type, hand drawn lettering and fun, painterly illustrations to instantly position this product as approachable and delicious.