The Source H20

Client: The Source H20
Services: Art Direction, Branding, Lettering Mural, Lettering, Creative Content Production
Support: Carly Salzman
Video: Sean O’Niell — Sean O Studio, Garrett Creamer

Unprecedented lifestyle marketing content for an otherwise austere industry.

The Source H20 (TSH) builds revolutionary in-home water filtration systems. Home water filtration is a fairly austere industry, but TSH is taking huge steps towards bringing a lifestyle flair to their marketing tactics.

We were hired (years ago) to update their branding as to not only feel more contemporary but to also be more approachable for a younger-family demographic. We recently created a small marketing campaign structured around the fun, lifestyle aspects of the brand. Conveying the qualities of transparency, honesty, and care, this mural and accompanying videos help capturing the attention and interest of a younger demographic.

Bite-sized Marketing Content

We knew that just creating captivating content wasn’t enough. In a marketing era where immediacy is of the utmost importance, we needed to chop these videos down into energetic, captivating and bite-sized pieces of content.

As a final component of this mini-marketing campaign, we did a watercolor timelapse of one of Miguel’s quotes from the main video. This piece of creative content was used to garner the attention of potential customers on Instagram and Facebook.