The Wild

Client: Pearl Street Hospitality
Services: Logo Design, Visual Identity Design, Art Direction

Photography: Luke Gottlieb

Creating a visual identity for Denver’s finest cafe and cocktail lounge.

Directly across from Denver’s Union Station, The Wild is a casual yet premium and timeless cafe and cocktail lounge. Purveyors of coffee and spirits, The Wild serves Denver’s highest quality coffee, cocktails and hors d'oeuvres.

The visual identity for The Wild was inspired by Denver’s unique offering as a city in the foothills of the mountains. Capturing this dichotomy, the branding is comprised of a combination of hand drawn typography, modern, art-deco-style illustrations, and bold primary and natural colors.