Visible Mobile
Services: Art Direction, Graphic Design, Stop Motion Video, Lettering, Illustration, Mural, Copy Writing, Influencer Marketing
Client: OM Media, Visible Mobile
Support: A Girl and Her Glitter, Bokeh Ray Productions, Becca Reitz, Carly Salzman
Marketing a digital brand with intentionally designed artwork.
An industry-disrupting phone service needs industry-disrupting social presence. Vicarel Studios has been a staple-player in a constantly changing team of content creators and social influencers, helping create compelling digital content for Visible that treads the waters between art and design.
We’ve focused on creating scroll-stopping and witty visual content that is disruptive, compelling, and unique. Conveying Visible’s brand voice through post captions as well as uniquely displaying brand values, attributes or qualities, we’ve teamed up with Visible to create everything from murals, fine art and installations to stop motion, food lettering and video-spots.
Paper lettering collaboration with Kristen Johnson of A Girl and Her Glitter.
Cinnamon, cardamom and paprika on wood.
Leveraging everything from traditional lettering, paper lettering, and food lettering to stop motion and live action video, our objective was not for consistency in style, but for consistency in our scroll-stopping visual impact and captivating storytelling.
Chocolate syrup and Butterfinger
Live Events & Workshops
Outside of creative content production and influencer marketing, we had the opportunity to teach workshops and do a handful of live lettering, illustration and interactive mural events to help raise brand awareness for Visible.
Live art installation at Union Station
#Phonetopia
A fun last minute decision, we decided to paint a second mural on the back of the first, so that when we completed the front, we could flip it around for 2x the fun!
Visible Mobile’s Core Values
Visible was thrilled with the initial “transparency piece”, a piece displaying oil sharpie on glass floating in an empty frame. We felt strongly that one of Visible’s top qualities is their transparency in everything—their business, process, and progress to their consumer. Ultimately, we were tasked with creating an additional glass lettering piece for each of the company’s brand values: Impact, Connection, Community and Innovation.
Each of these oil Sharpie on glass pieces were illustrated in a similar Victorian Era-influenced style. The Victorian Era (starting in the middle of the Industrial Revolution) leveraged the breakthroughs in technology and embraced extravagant embellishments and elaborate boarders. In design, this meant creating highly illustrative, detailed and ornate styles of typography and illustrations. In a similar way, the exponential growth of technology in the current day has had a profound impact on art and design, and these pieces pay homage to where we came from, and the hard work that enabled us to get to where we currently are.
