Client Questionnaires — Deliver Better Creative Work Confidently.
Vol. 23
Graphic Design and Creative Client Questionnaires
Deliver Better Creative Work Confidently. Below is a FREE link to download a version of my design client questionnaire.
A quick bite:
Understanding your clients on a deeper level helps you create better work, solve larger problems, and better connect with your client and their customers. Below is a link to some common questions I ask when first connecting with a client.
Continue reading below…
Find below a download link to my design client questionnaire. These questionnaires are frequently used for creative projects that come through Vicarel Studios: graphic design, visual identity and branding, logo design, lettering and even murals. This design questionnaire is crucial in helping me understand my potential client’s business and their goals on a deeper level, and pertinent information like that ultimately enables me to produce better creative work.
It’s worth noting that not every project is a super-high-budget opportunity where you can afford to spend hours or even days doing in-depth strategy sessions (that’s the ideal). In these more common instances, a client questionnaire is hugely helpful. Not only do these documents uncover a lot of insight that can be both informative and helpful as you begin your project, but they also help you come across as more professional, experienced and trustworthy. That’s a win-win!
Why I find a design client questionnaire valuable:
It gives you ground to stand on when presenting and explaining why you made the creative decisions that you made.
A client questionnaire allows you to better understand your client’s true issues, especially as a graphic designer, illustrator or lettering artist, where your work needs to be solving or addressing a specific issue or problem,
You’ll be less likely to encounter a situation where your client says “it just doesn’t feel right.”
Find below what initially just started as a graphic design client questionnaire, and has evolved into a larger, more general document for your picking, choosing and perusing.
I highly suggest that you cater your questionnaires directly to your clients as well as adjust these documents to be asking the questions that you need answers to. While yes, there are some “general” questions that apply to most any art or design projects, you’ll want to edit these specific to your clients based on their industry, project and information that you need.
I personally have a logo design questionnaire, a general freelance graphic design questionnaire, and a mural questionnaire — all slightly different and nuanced documents that ask the questions that are most relevant for me as I begin these projects.
Feel free to use this document and adjust it as needed! Remember: what’s most important is that you’re getting the information that you need. If you’re an independent mural artist you’ll likely have a very different client questionnaire for your clients than a freelance graphic designer.
Again, I highly suggest that you pare these documents down and ensure that each question makes sense for you and your project.
Good luck out there, and happy client-questioning!
