Custom Typeface for Oikos (via Danone North America Brand Design & Beardwood&Co)
Oikos packaging by Beardwood&Co. and Danone North America Brand Studio featuring custom typeface by Vicarel Studios wins Dieline’s 5th best brand redesign of 2021.
Read the full article –>
Danone Brand Design Studio in collaboration with Beardwood & CO. designed a beautiful packaging solution for Oikos new, forkable yogurt.
Vicarel Studios had the opportunity to collaborate directly with Danone Brand Design Studio to create a custom typeface for usage across packaging design, marketing collateral and advertising campaigns.
Our role in this project was to create a custom font for Oikos that factored crucial elements like typeface legibility and readability, and diverse application usage as both body copy and headlines.
“The brandmark comes set in a strong sans with softer secondary typography that balances the bolder elements of the packaging.”
